Why write a book?

Another book on leadership, well isn’t that just swell.

Why write a book about leadership?

Aren’t the shelves at Barnes and Noble® full of books about leadership?

Yes.  Yes, they are.

But Walt Whitman answers it best for me;

“That you are here—that life exists and identity, that the powerful play goes on, and you may contribute a verse.”

“Enduring Leadership” is my verse.
It’s my contribution to keeping the powerful play going.


Leadership is constantly evolving.
People are ever changing.
Technology is advancing.
Therefore, new leadership books are needed.

Perhaps you’re reading this, and you feel there’s a book inside of you.

By all means, write.

I found guidance from former world leaders.
Their decisions and actions helped me learn how leaders think.
How did these acquire information?
Why did they trust this person and not that one?
How did pressure impact them?
Were they patient or impatient?

From that learning, I wrote a book.

I wrote out of the flow of what helped me.

That’s an important point.

Before you can share truth with someone else, that truth needs to have impacted you.

Write from what you know.
Write from what has impacted.
Write what has changed you.

By doing so, your writing will be more relatable.

So, I have a question for you.

What will your verse be?

Because of your writing, how will you help keep the powerful play going forward?

Write. It’ll help you with your “Enduring Leadership.”


– Brian Sanders